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How To Create A Paywall In WordPress (+7 Best Solutions in 2024)
What is a paywall? Monetizing your publication requires a decision: Should I set up a paywall? Broadly described, paywalls are used to gate access to valuable content in exchange for payment. Paywalls...
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Black Friday Without the Profit Burn
Boost Black Friday Revenue Without Devaluing Your Subscriptions Skip deep discounts on Black Friday; instead, offer time-based promotions like three months for the price of one to encourage trials...
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Subscription Sticker Shock: Should you raise your prices?
How to Raise Subscription Prices Without Losing Subscribers We have helped guide many publishers down the path of price increases. This year has been as busy as ever with increasing subscription...
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Case Study: Small Boats Nation Tackles Monetization and Content Organization
Problem: Small Boats, a digital magazine publisher, was grappling with monetization and content organization. They needed a robust subscription system and a way to streamline their content by issue....
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Case Study: How Mexico News Daily took control of their data to grow revenue...
The Problem Before we get into the nitty-gritty, let’s set the stage. Mexico News Daily was stuck in quicksand with a rigid SaaS subscription system. Imagine trying to sprint with your shoelaces tied...
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How publishers should set content restrictions to drive paid subscriptions
What restrictions should you set? We have helped guide hundreds of publishers down the path of gating their content to maximize paid conversions. Tune in to find out how to set yours. Listen on the...
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How One Publisher Turned a Quiet Calendar Launch into a Traffic and...
Can a simple calendar really bring in more readers? Turns out, yes. Salem Reporter quietly added one to their site and saw a big boost in traffic, more engaged readers, and less work for their team....
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Moving Past the Fear of Paywalls: Lessons from Four Publishers
Is it normal to feel nervous about launching your first paywall? Absolutely. But waiting forever doesn’t help either. This story follows four publishers who pushed past the fear, started small (or...
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The 10 Best Paywall Providers For Your Content Business in 2024
Why use Paywall software? Monetizing your digital content requires a crucial decision: Should I set up a paywall? According to digital media industry news source Digiday, ad sales fell by 3.7% to...
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Finding Your Perfect Email Cadence: A Practical Guide for Publishers
How Often Should You Send Your Newsletter? Most publishers don’t email their audience enough—and it’s costing them traffic and subscribers. In this post, we break down four proven email cadences to...
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Magazine Strategies That Put Publishers Back in Control
The Magazine Publisher’s Dilemma: Regaining Control in a Platform-Dominated World Too many magazine publishers are stuck managing tools that don’t talk to each other. From standalone circulation...
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From Donations to Subscribers: How a Non-profit News Publisher Turned a...
How does a nonprofit news publisher move from donation-only support to sustainable revenue? The Key Biscayne Independent did it by turning free registration into a powerful growth engine, capturing...
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Is Your Website Hurting Your Revenue?
Is Your Website Getting In The Way Of Your Revenue? Tiny website annoyances can quietly eat away at your revenue. Think ad blocker walls, clunky forms, or anything else that makes a reader pause. This...
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Publisher Strategies to Combat Ad Blockers and Boost Revenue
The Growing Challenge of Ad Blockers: Impact On Increasing Publisher Revenue Ad blockers are everywhere. PageFair says 43 % of desktop readers and 28 % of mobile readers run one. That’s a big chunk of...
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One Paywall Tweak for 20% Faster Email Growth: The Olive Press Case Study
The Test When a fresh investor joined the Olive Press team, everyone looked for a “quick win” to show new momentum. The growth crew focused on the site’s free‑registration pop‑up—the lightweight...
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Why Clear Copy Converts Faster
What Happens When Your Headline Isn’t Crystal Clear? If your copy is confusing, you’re letting dollars slip away. A couple of clear, no-nonsense tweaks can grab skimmers, grow your list, and push more...
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THE FLYWHEEL FRAMEWORK: TURN READERS INTO REVENUE
If you run a newsroom, your morning checklist probably looks like this: Google just changed search—again. Facebook reach is down. AI bots are lifting your stories. Those worries are loud, but they’re...
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